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Diogo Nunes's avatar

Very nice analysis and read (as always). Allow me to ask a question trying to help in your Premortem. You say that we seem to be going in the opposite direction regarding customer preferences away from glass. What makes you so confidant? I know that traditionally, people seem to prefer a glass bottle but in blind tests, it is almost impossible to know the difference in comparison to aluminum for example. Additionally, glass is very energy intensive (I know aluminum is not the perfect example of sustainability). It seems that a more sustainable bottle should be the winner in the medium/long therm. Hope I can stretch your thesis a bit. Thank you for the nice article Gonçalo. You should write more often.

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Luís T's avatar

Fantastic article Gonçalo! I know you like Exor, that would also he an incredible option for a staying rational thesis! Keep up the good work, thanks for these pearls.

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